Children's fashion - typically defined by strong signature colours and childlike prints.
THE NEW is different.
As reflected in our name, we have committed ourselves to bring the newest fashion trends from the grown ups' into our children's designs.
Our collections all reflect Danish design with attitude and style. With a subtle palette of colours and unique prints and edgy statements cut in fashionable yst functional styles, THE NEW collections encourage children to find their own style, away from the normal children's clothing universe. Always with a glint in the eye and a twist of humour.