I SAY is driven by the desire to make women feel beautiful and comfortable. Every single day. Regardless of shape, size and age.
Every single piece of clothing from our hand is designed to feel comfortable while highlighting the most beautiful of each woman. It is a simple and honest recipe that is understandable.
The same goes for our production. We are honest as an open book and everyone must read along. We are proud of and would rather than like to talk about our production, which takes place under proper conditions - as sustainably as possible.