Cras is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Cras takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability.
Cras only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources.

Cras is fashion that just happens to also be sustainable – as it should be!